The Kardashians have dominated our media for over a decade now, since the release of Kim Kardashian(who was Paris Hilton's intern at the time)'s viral sex tape released in 2007. Of course, the family can thank Robert Kardashian for their fame and wealth when he served as O.J. Simpson's defense attorney for one of America's biggest controversial cases in history. This was only the beginning of the family's introduction into a life revolved around the media, with everyone watching them. Added onto this, Bruce Jenner's introduction to the family helped their fame a lot too; being an olympic hero sometime ago. Kim is now married to one of the most famous rappers of all time, Kanye West. This famous family is known for being the sex symbols of America. Keeping Up with the Kardashians has been a top-rated show on E! Entertainment since it first aired in 2010. The show involves showing the daily lives and "issues" that occur within the Kardashian household. Another way to look at it would be how the show emphasizes the astronomical wealth of these reality television celebrities.
A lot of people are angered by how much our society feeds into the Kardashians lives, making them more famous and wealthy by the second. Society can deem them as ignorant as they want, but we are the ones that glorify them and find their stupidity and "rich people problems" entertaining. I remember when my mom and I would watch it, both of us laughing at how stupid we thought the show was. Meanwhile, were just giving them more network views. We are conscientious of how there is no value to our lives watching their show, but we can't seem to not find their lives entertaining to us. I call this the, "Kardashian Effect"
The most recent example of us glorifying the Kardashians in a mocking way, is the viral video that has been prominent in the media for days now. The video is around four seconds long, and simply shows Kylie Jenner turning on the light walking into her baby's room and singing very out of tune the three words "Rise and Shine". Instantly, this video spread like wild fire through all social media platforms. People made videos morphing the video, autotuning it and making it into memes that traveled the internet. Its also become viral to make the "Rise and Shine" your alarm, including some tutorials that have become viral about how to do so. This occurred for only a week before Kylie Jenner announced that she would be selling merchandise branding it, "rise and shine" including clothing that had this viral saying on it.
We are the reason for the Kardashians wealth, even if we are mocking them. The media has given so many famous people today power. Some can say that we do not feed into the ignorance and lifestyles of the Kardashians, but in reality they are the ones that have power over our society. According to Forbes.com, Kim Kardashian is rumored to make $200,000 per endorsement tweet. Imagine what their whole entire family makes collectively. With their family doubling in size since every women in the Kardashian family has had one or more children. How long will they carry out the Kardashian name in the media?
ReplyDeleteI know that whenever I watch Keeping Up with The Kardashians I watch it because I am severely bored and there is nothing else to watch. I do find their lives entertaining for the most part, but I do realize that they are famous for no reason at all. Maybe they are famous for the entertainment of the show, but for most people, they are just annoying. Although, I think that them being famous at a young age and having this platform was vital to their careers now. I don’t necessarily mean the Kardashian siblings, I’m talking more about the Jenner sisters.
In having this platform the Jenner sisters were able to test out what they enjoyed doing because of the platform and money that they had. Not to mention that when they started their careers and are very successful. Kendall the older Jenner sister has a very successful career in modeling. She was given this job because one she did a good job at it and two she had the connections. Kylie the younger Jenner sister, is the most successful out of all of her siblings. She created her own very successful make-up line, and not only that but she is selling merchandise that is a hit as well. I understand that watching them is just making them famous for no reason, but some of the sisters were able to make their careers thrive from the show. The Kardashian name I believe will be in the media for a very very long time because of how many there are of them.