Monday, December 9, 2019

Youtube Rewind 2019 just came out. It's still crap

Youtube Rewind is an annual tradition that started in 2011 in which Youtube would make a year-end video to compile every achievement this site has made over the year, and honor the most successful content creators as well as their most successful products.


However, over the years, this tradition has become more and more constrained as Youtube made an effort to renew its image as a mainstream, family-friendly platform that doesn't tolerate any content that doesn't fit its narrow scope of political correctness. In pushing such a heavily-biased view, Youtube also created a considerable constraint on creators' freedom, heavily promoting content geared towards younger generations such as gaming streams, prank videos, beauty tips and,...well, fidget spinners and slimes. This is especially ironic considering how Youtube's recent COPPA fiasco is severely threatening content creators geared towards younger audiences. Other popular forms of entertainment that used to dominate the platform through the endorsement of viewers themselves, on the other hand, is given the short end of the stick, especially mature comedy skits which were taken off recommendations and trending list, or even demonetized, as most forms of comedy can come off as offensive in 2019 to a particular demographic.

Youtube Rewind consequently became a means for Youtube to promote its agenda which is definitely NOT endorsed by the community, as it failed to credit the MOST important contributor to its platform, namely Pewdiepie, due to his tendency for actions that contradict its desired image, for many years in a row. The disconnect between Youtube and its users arrived at its peak in December 2018 upon the release of Youtube Rewind 2018. This video was the most disliked Youtube video ever created, which is the result of the entire community's (both creators and viewers) backlash in response to Youtube's failure to connect with them. Aspiring to do better, Youtube just released this year's rewind 4 days ago, and (spoiler alert) it's still bad, as evidenced by its currently 6.5 million dislikes, more than one third of what Youtube Rewind 2018 got in ONE YEAR.

Youtube Rewind 2019 was essentially a glorified list, as they presented 10 ten lists of most successful creators and videos in different categories of entertainment with some relatively trending music and really, really downgraded background visual, most likely due to a lower budget. While the rationale behind its presentation is understandable, as a top-10 list pulled directly from Youtube's algorithm's numbers is undeniably true to viewers' interest, which is partially true, the community is instead disappointed this time by the seemingly low efforts Youtube even bother sparing in fixing its mistake. Furthermore, its passive-aggressive undertone at the beginning of the video rubbed many people the wrong way and made its apology seem very disingenuous.

Let me know what you guys think about this. Did you like Youtube Rewind 2019? Did it, in any way, shape, or form, meet your expectations? Do you think Youtube can ever recover from the stigmas surrounding Rewind, or should it just scrap the tradition for good?

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