Sunday, November 25, 2018

Cookies, Millennials and the Cyclical Nature of Media



Where I come from, baked goods are a gesture of kindness. My Midwestern upbringing taught me that whenever you want to make a good impression, brighten someone’s day or simply put your procrastibaking to good use, a tray of homemade cookies is a great way to go. This is why I chose to deliver freshly baked chocolate chip and pecan cookies to my downstairs neighbor. She had moved in recently and word got around that she was filing complaints about my dogs. I thought that surely this was a situation where a few cookies could at the very least not hurt.

Imagine my surprise when the cookie plate returned to my doorstep two days later, holding a neatly folded letter. That letter, typed single spaced, outlined all the horrible things we upstairs residents had done. My neighbor – let’s call her June - used an impressive amount of spite and malice while ending with the accusation of us being “infuriatingly entitled.” So much for a good impression.

I can cut June some slack. She’s surely been under a lot of stress while dealing with the fact that she bought a downstairs condo despite her supersonic hearing and hatred of shared walls. It’s a tough spot to be in, and I empathize. But I’d be lying if I said her words didn’t sting a little bit.  

The mention of the E-word might send chills down any Millennial’s spine. I and all my fellow Gen-Y’ers have been dodging shots at our work ethic, personal values, acceptance of technology and differences in consumer behavior for years now. We’ve been accused of killing everything from the housing market to Applebee’s. And the truth is that all we’ve done to earn these accomplishments? It’s the same exact thing I’ve been doing in my upstairs condo that’s driven June insane: simply living.




Millennials, myself and my husband and our two dogs included, are not out to ruin anyone’s day (or industry, or...exorcism?). The point of contention lies in the fact that we are new, we are not like the ones before us, and our decisions about daily life don’t always make sense to older generations. In the midst of advancing technology and evolving societies, things are going to look a bit weird for a while. They always do.



This might not seem connected to the conversation of Social Media and Culture at first glance. However, I challenge you to recall one of the very first points we covered in class this fall and continue to bring up at every topic. The thing we see happening with, being predicted, and being feared is the same time and again: change. It is a constant and yet a point of trepidation at every turn. It’s a classic case. Before society feared the social network, it feared the newspaper. Before the newspaper was the printing press. Before the press, the pen. It’s cyclical and yet unrelenting.

I’ve been coming back to this concept quite often lately. Upon reading Astra Taylor’s recap of the slow disintegration of the art of professional journalism, I found myself mourning the loss of what used to be a truly great art form. It was a reminder that things are always changing, and sometimes that brings discomfort. As the internet gets weirder, the news gets faker and the neighbors get more and more incredulous, I remind myself that nothing about this is unprecedented. What will replace journalism, or Facebook, or any SNS currently in use, might truly be the best thing yet. It's a future we can only hope for. 

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