There are a lot of aspects wrong with the functionality of our American society, and if Timothy Leary was still walking among us, I’m sure the Opt-out feature that we have been slowly forced into would be on the list of societal qualms. The Opt out function is frustrating, and ethically irresponsible. I find myself scouring my monthly transactions to see what ‘auto-transactions” are being charged to my account, and usually finding something I didn’t know was going to auto renew, or something I thought was just a trial. Like the time my NBAtv membership auto renewed for $249.00, over drafting my account and causing a painstaking fight with the company to get my money back.
It is at times like these where I find my faith in humanity wavering. So what do I see today circulating the web, but a sign of hope from the most trustworthy and noble institutions in this country. A lifeline sent from a company that has had my back since day one. The credit card company known as Mastercard.
Mastercard recently announced that they are “banning automatic billing after a free trial.” This seems like a rather stunning Opt-in sort of move, in an Opt-out kind of world. Now, they will require a confirmation via text or email that you want to continue the service, as opposed to just automatically charging you. A major corporation making things easier on the consumer? Maybe the world really is coming to an end. Now if only Mastercard will forgive the copious amounts of debt I have acquired, things will feel right in the world.
Do you guys think this will set a precedent for other credit card companies to follow suit? Do you like this move by Mastercard, or no? I know that I will no longer have to set alarms and calendar reminders whenever I want to sign up for a free trial from now on. What other Opt-in type moves could be made, or would you like to see made that could help out the common consumer like this one?